Ryan Reynolds' gin company features 'Peloton wife' in new ad

This Peloton

Peloton Ad Husband Speaks Out, Fears Backlash Will Harm Career

"Although I'm an actress, I am not quite comfortable being in spotlight and I'm bad on social media", Ruiz said, according to Deadline. "It's always nice to hear from her". In late November, the commercial was posted and reviews started pouring in. It's been called sexist, tone-deaf and even an accidental portrayal of domestic abuse.

'Am I allowed to pass trying the industrial positively after receiving such unfavorable feedback?

He furthermore says he's apprehensive that the viral backlash will smash his fledgling performing career in addition to his area as a trainer. "And they're all just made up stories. If acknowledged on the road, what's going to folks's first opinions be of me?"

The spot opens with so-called "Peloton Woman" staring expressionless into the camera.

The ad has been widely criticised for sexism and for reinforcing body stereotypes.

One of the actors who starred in the controversial Peloton commercial spoke out publicly about the ad that has turned him into, as one of his friends described, "a symbol of the patriarchy". In the video, a husband surprises his wife on Christmas morning with an exercise bike, causing her to gasp with shock after lifting her own hand from her eyes.




While the company said in a statement to CNBC that the ad was meant to "celebrate that fitness and wellness journey", it was met with outrage from many. After a commercial of a man gifting his wife a Peloton stationary bike for Christmas went viral for having cringe-y, Black Mirror-y undertones, actor Ryan Reynolds wanted to have the last laugh.

Though it might be a coincidence, the company's stock tumbled nine per cent on Tuesday as reaction to the commercial was spreading online.

In Reynolds' tweet, he simply states, "Exercise bike not included".

"I think of my relationship with my girlfriend". (@allahpundit/twitter) "She would rather be anywhere else in the world than here, in her glacial home with the husband she loathes" (Katie Way, Vice US).

Some argued the complaints were overblown, however they were widespread enough that the actor who plays the husband, Vancouver teacher Sean Hunter, spoke to Psychology Today about the effects of his involvement in what he thought was a harmless storyline. For now, he's reflecting on some questions about how to move forward.

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